Our Story: From Jaipur, With Love

Hello, and welcome to Ruii Fashion. We’re so happy to see you.

People sometimes ask, "What makes you different?"

It’s not a complex answer. It’s Jaipur. This city is everything to us.

Our story isn't just a business plan; it's a love letter to our city. A city bursting with colour, ancient crafts, and a vibrant soul. We just wanted to bottle up that magic—the colour, the craft—and send it to you. That’s why we started Ruii Fashion. Our brand was born right here, and our passion is for that one perfect Jaipuri print kurti.

It Started With a Simple Idea

We're lucky enough to live in Jaipur. Living here, you're surrounded by the most incredible textiles and the best ethnic wear in jaipur! But we noticed something.

So many of the top branded kurtis in india and online were starting to look the same. They were mass-produced, and that special, handcrafted touch—the one that makes a piece feel special—was getting lost.

We just had to do something different. We wanted to make clothes that felt real. Clothes that had a story.

Our Goal: Real Craft for Your Real Life

Here’s what we’re all about: we want to connect you to the real, old-world craft of Jaipur, but in a way that fits your modern life.

We’re not a fast-fashion company. We don’t do "disposable." We make beautiful things you’ll want to keep.

• Real People, Real Craft: We know our artisans. We work with the local families who’ve been block printing for generations. That Jaipuri print kurti you’re looking at? A real person, not a machine, made that. This is true handcrafted clothing from Jaipur.
• Modern Comfort: We design for your life. We only choose fabrics we’d want to wear ourselves—soft, breathable cottons that feel great, even on a hot Jaipur day.
• Conscious & Kind: We’re not trying to be a huge corporation. We like being small. It lets us support our artisans fairly and helps keep their incredible craft alive for another generation. It's a slower, better way to make sustainable dresses india.

Why Jaipur?

You’ll hear us talk about Jaipur a lot. That’s because it’s our soul. This city is the undisputed home of Sanganeri and Bagru block printing. The art is in the air here.

The Magic of the Jaipuri Print Kurti

A true Jaipuri print kurti is special. It's not a uniform, digital print. It’s art.

Each wooden block is carved by hand. Each pattern is then stamped onto the fabric by an artisan's steady hand, one colour at a time. The slight, beautiful variations in the print are what make it unique. That's the magic. When you buy from us, you’re not just getting a kurti; you’re getting a piece of that human tradition.

Come Say Hi

Look, Ruii Fashion is more than just a name on a label. We're a small community of women who love quality and craft. We’re proud of the work we’re doing here, and we’d be so happy for you to see it.